Society Planner Spotlight: Sasha Abréu-Jiménez

Hi Readers!  It’s that time again…we’ve got another fabulous planner to introduce to you: Sasha Abréu-Jiménez of Oh So Classy Events & Design.  Read on to find out more about Sasha and her Wedding Planning business!

Meet Sasha…


Sasha​ is a daughter, sister and creator of Oh So Classy Events! She became a Certified Wedding Planner through our certification program in 2015 in Orlando, FL but she has been in the wedding industry since 2011! IN FACT, March marks Oh So Classy Events’ 4th anniversary – hooray!! Sasha has a huge passion for what she does and her goal is to let her clients revel in all the fun memories leading up to their marriage, while she handles the rest. ​Building joyful relationships with her clients is important to her and she likes her clients to consider her their right-hand gal when going through their wedding journey.

What do you love most about being a wedding planner?
What I love most about being a wedding planner is that I get to witness some of the most unforgettable and unique moments in people’s lives. I get to be in a room full of the people they love most, celebrating them and showering them with love and so much more. It is unlike any other job! I also love the business side; in fact, I secretly believe I am a much better entrepreneur and small business owner than I am wedding planner if you were to really tally up the points. But my sweet clients keep telling me I’m the best planner ever so I’ll just go with that. 😉

What social media do you use?  Why?  How?
We use Facebook, Twitter, and Pinterest as well as Instagram, which I try to keep more personal, direct and interactive. I like to post some day to day photos that I don’t personally post on our business Facebook or Twitter. We have the biggest active following there! My biggest rule is that, not everything that goes on one social media outlet needs to be put on the others as well. Each one of them is different and they all have their own features and tools, use them wisely!

Where do you advertise?  Why?
We actually don’t actively advertise too much anymore, but we are part of WeddingWire and The Knot. I’ve found that most of our inquiries come directly through Google.

Do you take interns?
Oh So Classy Events does take interns in the Spring and Fall. We have a super fun and interactive 16-week intern program that we walk them through, and each week they are learning something new and working on assignments to help them better understand the job of a wedding planner and the general event industry.

What continuing education courses have you taken with The Bridal Society?
I have taken the “Building Your Brand” continuing education course and loved it!

Describe your favorite wedding.
It’s so hard to choose, but my favorite wedding was actually a brunch wedding that we planned which took place this past September. It was so beautiful and there were so many fun touches, from macrame to bold floral colors. The bride’s wedding gown was perfect for her and her groom was so smitten! I loved being able to get to the venue at 8:00am that day, but it did feel weird being done with wedding breakdown by 4:00pm on a Saturday! I was home by 5:00pm, which is very unusual! I’m excited to hopefully do more brunch weddings in the future. It’s also in consideration for MY wedding as well. 🙂

Advice for New Planners?
My advice to new planners is research, research, research! Learn about what this job is really like, and don’t think that once you start booking weddings, you’ll be at cake tastings and floral consults every day. Honestly, you’ll probably be under a table trying to find the outlet to plug in a set of marquee letters and then running to answer your cell phone, to only hang up and see 7 new emails just came in! Can you say balancing act? This job is tough at times; you have to know not to take things personally, to always plan for the worst (and help to avoid it for your client, if possible), and to speak up! It’s important to be confident but also have a nice, pleasant cadence at all times. 🙂 My other piece of advice is that, if you don’t feel comfortable sales-pitching, making difficult decisions or taking the fall for others, I would HIGHLY recommend working for a wedding planning business rather than starting your own. Being a wedding planner and owning a full-fledged business are two VERY different (and challenging) things!!

Advice for Existing Planners?
As for existing planners, my advice is to never assume you know everything. We know a lot by now, but we never know everything. I don’t like to answer questions I don’t know the answer to, which I have found is such a great thing in my job! There has been a few times I would have given the wrong answer if I wouldn’t have asked a vendor or looked it up first. Again, confidence is never a bad thing but we do have to make it a priority to continue educating ourselves! Sometimes your best answer is “I don’t know, but I will be sure to find out right away!”

What is your average week like?
My average week is very busy! Usually I am off on Mondays, but as a business owner I feel like our brains are never really “off” from business. There’s still emails coming in on my phone that I keep an eye on, and I do occasionally have to take certain things if needed! On Tuesdays I usually work from 9am-6pm on all vendor and client related communication, timelines, tasks, etc. I do the same on Thursdays. On Wednesday and Friday mornings I usually schedule appointments with clients and vendors in the morning, such as floral consults for example. Wednesday afternoons and evenings I handle any new bridal consultations and any other meetings. Friday afternoons are reserved for our team meetings (my girls are FANTASTIC!), intern meetings and any other consultations before I head off to a ceremony rehearsal! Most of our weddings take place on Saturdays, but we do have occasional Friday, Sunday and even Monday weddings. On most weeks, Sunday is reserved post-wedding hangover (and not the drinking kind!), but I have found that my body has built endurance and resilience to the day-after kinks over time!

What is the best way you have found to acquire clients?
The best way I have found to gain new clients is through referrals and via Google. After all those years of working on getting to the first page, it’s finally paid off! 🙂

Do you have a blog?
Yes we do, it’s

Do you have any words of encouragement?
My words of encouragement to any CWP is to not go by what other planners are “doing better
than you” because as long as you are trying your best, putting in the effort, and working on your passions then you will find success in your own way. This has worked very well for me, so keep your eyes on your own paper, stay in your lane, and you won’t have to worry one bit about the comparison game. You are enough!

These are a few of Sasha’s favorite things…

What is your favorite moment on wedding day?
My favorite moment on a wedding day is when I fix my bride’s train and release her to walk down the aisle. I always love to see if she’s going to be nervous, bubbly, calm, excited, etc. Each bride is so different. And I love to watch for the reaction of her soon to be spouse as she walks down. Another favorite part of the day for me is when I get in my car to head home after breakdown and can finally take off my shoes and slip into some flip flops for the drive! 🙂

What is one item you cannot live without on wedding day?
This may sound silly, but one item I can’t live without for the wedding day has to be my wooden easel. I know, you’re like “what?!” But there have been just so many times I have used that thing for seating charts, menus, and welcome signs that I now just keep it in my trunk! For some reason many venues don’t have easels and it’s one thing brides sometimes forget to buy no matter how many times I remind them. I also can’t go without my handheld torch if we’re doing a sparkler send-off. Regular flame just doesn’t cut it fast enough, so with this I am able to just light and go!

What is your favorite activity when not coordinating a wedding? 
When I’m not busy with a wedding my favorite is honestly just anything that involves my fiance (or my dog!). We love to travel, we (okay, really just him) love to cook, and we enjoy scouting the city and trying out different attractions, restaurants, museums, etc. We’re also annual pass holders to Universal because two words: Harry Potter. 🙂 🙂  ​

TBS gives a special thanks to Sasha for giving us a glimpse into her business! If you are a TBS Alum who is interested in being a part of our Spotlight Feature, please be sure to visit our private forum for the Society Spotlight Application.

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