Today we are featuring another special planner, who also happens to be The Bridal Society’s NY and NY Director, Joan Moses! Joan is the owner and creative director of Pretty Perfect Planning.
A lover of all things pretty, Joan Moses’ love of laughter is coupled with a genuinely welcoming spirit. Having traveled all over Africa, Europe and the Carribean, her love of culture and varied experiences is transparent in her work. Joan became a Certified Wedding Planner in New York in April 2013 and is the New Jersey/New York Director of The Bridal Society.
Joan Moses has quickly built a reputation as the “go-to” wedding planner. With an eye for style and demand for perfection, she prides herself on bringing each client’s ideas to life. Her 5 plus years in the hospitality and event industry have been spent creating spectacular events all over the east coast. From Maryland to New York City, she is known for her exceptional customer service and commitment to her clients. In her free time, she can be found planning brunch parties and luxury vacations with her loved ones!
Get to know Joan…
What do you love most about being a wedding planner?
Being a Wedding Planner gives me the opportunity to combine all of my passions. I love to plan, design, negotiate, advise and learn. I get excited every time I meet a new couple and hear about their proposal and plans for their wedding. I enjoy working with them to design their ideal wedding day and being by their side each step of the way to ensure that the final result exceeds all of their expectations.
What is your average week like?
Busy. Emails, Meetings, Site Visits, Conference Calls, and Consultations…Repeat. In addition to owning my wedding planning company, I also work as an Event Planning Manager at the Hyatt Regency New Brunswick. I spend my weekdays 9-5 at Hyatt, planning corporate events, and spend my evenings and weekends working with my Pretty Perfect Planning clients. As you can imagine, my schedule is usually jam packed, but when you love what you do, work doesn’t seem like work anymore.
What is the best way you have found to acquire clients? Referrals and word of mouth. A lot of my prospective clients come to me through a recommendation from a past client or vendor. I get excited every time I get a call or inquiry from a couple and they share with me the kind words or reviews that led them to me.
Describe your favorite wedding.
Laura and John’s August 29th, 2015 wedding in Doylestown, Pennsylvania. The moment I met Laura she told me her wedding colors (pink and silver), I knew I would love this wedding. My company colors and my personal favorite colors in general are pink and silver. I loved this wedding even more because it challenged me. My bride was extremely detail oriented and had so many DIY aspects to her wedding that I had to be at the top of my game. In the end, it turned out beautifully and the couple was blown away. Here are a few pictures:
Advice for New Planners?
“Don’t let the fear of striking out hold you back”. I remember sitting in Laurie’s class and thinking, “Am I really going to be a Certified Wedding Planner?”, and then after the course, I thought “Am I really going to launch my own wedding planning company?” Following your dreams, won’t be easy but it will certainly be worth it. Take it a day and a small goal at a time and before you know it, you will have accomplished what you once thought would be a distant dream.
Advice for Existing Planners?
Keep pushing, dream big! This is my mantra for the year. I recently added Honeymoon and Destination Wedding Planning to my services. Why not incorporate my love for travel into my planning business? Who said we had to stop at just planning weddings? Let’s go after everything we’ve ever dreamed of doing, we are TBS Planners after all. 🙂
These are a few of Joan’s favorite things…
What is your favorite moment on wedding day?
The last dance. As I watch my couple during the last dance, I always find myself reminiscing about the first time I met them. I think about the journey and the process that lead to that very moment. The countless emails, and phone calls. Seeing it all come together and knowing that I played a part in such an important day in their lives, warms my heart. Making others happy, has always brought me immense joy.
What is one item you cannot live without on wedding day?
My cell phone. It is literally glued to me all day. Maintaining communication with vendors, my team and all other involved parties helps the day run smoothly and as planned.
What is your favorite activity when not coordinating a wedding?
Traveling. I love meeting new people, learning about different cultures and finding new adventures.
TBS gives a special thanks to Joan for this special look into her life and business! If you are a TBS Alum who is interested in being a part of our Spotlight Feature, please be sure to visit our private forum for the Society Spotlight Application