Hello Friends and CWPs!! Before you get your weekend started, take a moment to read an important message from our guest blogger, Tawanda Sims about the importance of becoming a certified event planner! The Bridal Society sends out a big thank you to Tawanda for her article’s insight!
Hello! My name is Tawanda Sims and I have been in the event planning industry for more than 10 years. I am the founder of Elite Events By Tawanda and the Let’s Plan Conference, a conference for planners by planners. My number one motto in this industry is to show up and be your best self at all times; you never know who you may meet. I wanted to share with you my viewpoint on being certified as an event planner. I will be speaking about the importance of becoming certified in the event planning industry during the Let’s Plan Conference on July 18-19.
In the event planning industry, there’s usually a lot of talk about whether or not you should acquire an event planning certificate. There is often some misunderstanding that comes with the idea of becoming certified as an event planner. Some planners believe certification is imperative, and some believe that it is unnecessary. Personally, I think that certification is critical in this industry. Being certified definitely helps with career longevity and increasing your clients’ confidence in your skills.
Becoming certified takes hard work and dedication, but it is SO worth it in the end. Here are the three key points you will need to know when you are in the process of becoming certified:
- Don’t Let Your Lack of Experience Hinder You
While it is important to network and build relationships in our industry, you should not feel as if you need years of experience before you seek out certification. The moment you know event planning is a definite passion of yours is the very moment you should seek further education. Becoming certified helps you to become better equipped and ready for any obstacles that may come your way.
The Bridal Society (TBS) is fantastic because they have worked with planners with all levels of experience. Whether you are new to the industry or have over 30 years of planning experience, you will walk away from their program with a wealth of knowledge. The Bridal Society’s main mission is to bring a higher level of professionalism to the wedding industry, which they do by offering a certification program that is informative, practical, accessible, and affordable.
- Be A Student At All Times
It is imperative to know the ins and outs of our industry. As event planners, there is so much we learn in our industry each day. The Bridal Society is here to teach you so you don’t have to make the same mistakes other event planners have made. You don’t have to learn by your mistakes alone; observing what event planners with years of experience have gone through and making sure to network are great ways to set yourself up for success.
This industry can get hectic. It is important to know the curveballs that can be thrown at you (because they will be) so that you are prepared when they do come up.
- Not Every Certification is the Same
When researching certification companies, make sure you choose a wedding planning certification program that is taught by a wedding planner with real-world experience. The Bridal Society has developed their wedding planning certification program in conjunction with hospitality professionals from all across the United States. Educational institutions throughout the country, including Florida State University, Johnson & Wales University, Georgia State University, The University of South Florida, University of Florida, University of North Florida, Florida Atlantic University, Florida International University, University of North Carolina – Greensboro, Kendal College, Florida Gulf Coast University, California State University, and many others, refer their students to The Bridal Society’s program.
It is also important to network while in the process of certification. Be sure to surround yourself with not only like-minded event planners, but also people that will help elevate your business through word of mouth. Always remember that people do business with individuals they like. While gearing up to receive your certification, you should be brushing up on your communication skills, networking with potential vendors, getting your name out there, and getting as much experience as you can.
When people hire us for events, they are trusting us with something they hold near and dear to them. It’s imperative that we as event planners take the initiative to better ourselves in our industry so that we can be the best version of ourselves each day for our clients.
Overall, becoming certified shows your dedication, knowledge, and expertise to the event planning field. If you are a budding event planner, have been in the industry for some time, or already have your certification, I’ve created the Let’s Plan Conference in July for YOU. This conference is for planners, by planners and will be held in Weston, FL July 18-19. Visit www.letsplanconference.com for more details!