Society Planner Spotlight: Tina Dannel

Happy #WeddingWednesday, Planner Friends! Its that time of week again! Today on The Bridal Society’s blog we have another Society Planner Spotlight that I can’t wait to share with you. This week’s spotlight is featuring Tina Dannel of Serendipity Events by Tina.

Meet Tina


When asked to tell me a little bit about her business, Tina said, “Serendipity Events by Tina started out in Central Florida where I lived for 26 years. In July of 2015, I moved to Dallas/Fort Worth, Texas, due to my husband’s job. It has been a wonderful adventure restarting my business in Texas. Serendipity Events by Tina is now in two locations and we have 5 wedding planners and 7 assistants. We have also expanded into marriage proposal planning, which is so exciting and fun!”

Get to Know Tina

What inspired you to become a wedding planner? 

I have always been a party planner, I just never got paid for it. When I was a single mother of two and putting myself through college I assisted a DJ company with weddings and found myself helping the brides set up so they could enjoy their day. After getting my BS in Business Administration, I decided I loved weddings so much I did not want to go into the corporate world. I got certified through The Bridal Society and became a Certified Wedding Planner!

What do you love most about being a wedding planner?

I love working with couples to make their dream wedding come true. It is always so wonderful to get a hug from the bride and the groom at the end of the night and hear how much they loved their day. It makes me so happy to know that they trusted one of the most important days of their life with me and I was able to exceed their expectations for their wedding day.

How has your certification and membership with The Bridal Society helped you and your career?

Being certified through The Bridal Society has given me a sounding board to help me to work through situations that are happening with the weddings I am planning. The awesome network The Bridal Society provides is full of knowledge, support, creativity, and humor. Being in business for yourself can be changeling and it is wonderful to have other professionals who are going through the same thing to communicate with. The Bridal Society also has given me endless tools to help me build the success of my business. They stay up to date with trends and provide opportunities for growth and education.

What does your average week look like?

Wedding planning is my only job and I like to keep my weeks flexible, so my weeks are always a little different. Typically when I get up I drink a cup of coffee and have some blueberries for breakfast. Then I either run a 5k (2-3 times a week) or go to yoga (2-3 times a week). After that I read and answer emails. I also go to 1-2 networking events a week.

Other then that I am meeting with clients, doing consultations, working on itineraries, compiling to-do lists, breaking down budgets and keeping my social media up to date. Evenings are for my husband and my dogs, so we spend the evenings talking, planning vacations, or watching our favorite tv programs. I do not take calls or answer emails after 8PM, unless it is an emergency. Weekends are usually wedding days, so I sleep in as late as I can, show up 30 minutes before I should and have a wonderful time doing what I love to do!

What is one item you can’t live without on a wedding day?

I absolutely can not live without a sense of humor on a wedding day! Working with people of all different dynamics can be interesting and if you don’t have a sense of humor about it, it could be super stressful.

What type of client do you attract?

I tend to attract cool couples who think out of the box. I love the individuality of my clients and their desire to have a wedding that will show their unique styles.

What is your favorite moment on wedding day?

There are so many moments of the wedding day that I love, but if I have to pick my favorite I would say when they are pronounced husband and wife. I mean, that’s what we have been working for and after that no matter what happens, they are married.

Final Thoughts

What advice can you give and/or have you received that you can pass on to new/existing planners?

Build relationships! The best way to be successful is to get to know the vendors on level where they will enjoy working with you and will want to have you at every wedding that they do. I write a personal thank you card to every vendor that works on a wedding with me, thanking them for their awesome work as party of our vendor team.

I also work hard to build relationships with my clients. We talk wedding most of the time but I also try to get to know them personally. I send them birthday cards and actively comment and like their social media posts. I also send my full planning clients on a date night 2-3 months before the wedding. I mail them a card and tell them their relationship is more then the wedding so I am sending them on a date night and there can be no wedding talk. I put a gift card to a restaurant and 2 movie tickets inside.

What advice do you have for engaged couples? 

Make sure your wedding is an expression of both of you, and don’t let other people tell you what you should or should not do at your wedding. Also, enjoy the journey but remember the wedding is one day and the marriage is a lifetime. Make sure to not let the planning take over your life, remember to talk about other things that are going on. Keep dating throughout the planning process and your lifetime together.


The Bridal Society gives a special thank you to Tina for giving us an inside look into her life and business. If you are a TBS Alumni Member who is interested in being a part of our Spotlight Features, please be sure to visit the members only section of The Bridal Society website to check out our Diamond Membership Benefits.

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