The wedding industry is ever-changing. Never before have we seen so many fantastic and well-qualified wedding professionals serving an industry that brings so much joy to its clientele. However, with that excellence also comes a troubling issue we have never faced before as a wedding planning community. In the age of instant gratification, there are more and more wedding businesses that appear qualified and experienced on the surface, when in reality they are operating unprofessionally behind the curtain.
This makes it difficult for couples and wedding planners alike to distinguish between the high-quality professionals and those who fall short of the bar. The Bridal Society’s mission is to ensure that all wedding professionals work above a set standard and to recognize those who are professional, thorough, and responsible.
You can distinguish your wedding business from the crowd by capitalizing on the following strategies:
- HAVE A PROFESSIONAL WEBSITE
- CULTIVATE YOUR SOCIAL MEDIA PRESENCE
- BECOME LICENSED & INSURED
- DISPLAY YOUR CREDENTIALS
- BECOME INDEPENDENTLY ACCREDITED
- ALWAYS SEEK FURTHER EDUCATION
HAVE A PROFESSIONAL WEBSITE
Your website is often the first impression you are making on your potential clients, and you usually have about three seconds or less to capture their attention before they make a snap judgement. Is this fair? Possibly not. Is it the reality? Indeed it is. This is why you should design the homepage of your website to be an accurate representation of your brand and what you have to offer, all at a glance. It is also important to ensure that the mobile version of your site is just as eye-catching as the desktop version.
CULTIVATE YOUR SOCIAL MEDIA PRESENCE
Just like your website, your social media platforms need to look professional, cohesive, and representative of your brand. Each platform calls for a different style of presentation, and they each have the power to either make or break your first impression for their respective audiences.
BECOME LICENSED & INSURED
Requirements for licensing and insurance will vary from professional to professional and even state to state, so you will want to check with your local city hall to see what is required for your business. This step alone will go a long way in distinguishing yourself from the crowd. Every single wedding business should have the proper licensing and insurance.
DISPLAY YOUR CREDENTIALS
Are you a Certified Wedding Planner or Certified Wedding Venue Professional through The Bridal Society? Are you an Accredited Wedding Business through The Wedding Professional Society? Make sure to display all applicable membership badges on your website and social media pages. Do you have paperwork to prove that your business is properly licensed and insured? Make sure to show this to your clients in your initial consultations so you can stand out right from the beginning. Mention these things in your bio on your website and social media pages. People will start to notice that you go above and beyond when it comes to your business.
BECOME INDEPENDENTLY ACCREDITED
The Bridal Society‘s sister branch, The Wedding Professional Society, is the official accrediting body of the wedding industry. The process is simple: fill out the application, and an independent accrediting officer will review your paperwork and peer reviews to determine if your business meets the standards this industry calls for. If you are taking the time to read this article, you have probably already put in extra effort into expanding your knowledge and cultivating your business’ values, so you will most likely get approved. Once you do, you will be able to look back on your business with pride and think, “I did that. I am part of the future.”
ALWAYS SEEK FURTHER EDUCATION
The Bridal Society has always striven to encourage continuing education so wedding professionals always have the resources they need to succeed in this evolving industry. There will always be something new to learn, no matter how many years you have been in business. This is an industry that is constantly changing with the times. New generations are starting to come of marrying age, and they will have different wants and needs that you as a wedding professional will need to adapt to. Communication styles may change, new trends are always emerging, and you will need to keep up with it all if you expect your business to thrive in the long run.
In the end, the most important thing to remember is that there is always room for improvement. Avoid falling into thinking there is nothing more to be done, and you will continue to succeed. If you would like more information about The Bridal Society or The Wedding Professional Society, visit their respective websites (www.thebridalasociety.com + www.weddingprofessionalsociety.com).